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Brief

Conducted a thorough analysis of B2B competitor websites to ensure the global site aligns with industry standards, identifying best practices to guide homepage design decisions.

Designed a streamlined global homepage that clearly summarizes the company’s offerings, making it easy for customers to navigate. The focus was on reducing bounce rates and increasing user engagement by encouraging visitors to spend more time exploring the site.

Action

Led the design of a clean, streamlined homepage that organises offerings into intuitive categories based on keyword research and customer insights. Prioritised a desktop-first approach, reflecting the majority of user traffic. The design was crafted in Adobe XD and presented to stakeholders for feedback and approval.